A blog is all about your ability to interact with your audience, who are ultimately your customers. A website is a place where those customers go to find information, quickly and easily, or buy from you. The blog gets the surfers attention and will direct them over to your website, letting them see what you have to offer.

A blog will consist of posts (in chronological order or in categories) written by you, your employees or colleagues about your business, or things that are connected to your business.

Blogs make it easy for visitors to add comments to your posts - real, topical comments and they will interact with you and with other customers. Encourage comments and opinions. Even bad feedback can be handled well, and a response from you will mean that you care. You can control which comments are viewed by the public.

Contact me if you need help in setting up your blog, making it look professional or just some ideas

Case Study

Take a shop, selling shoes. What are their customers interested in? What types of shoes do they sell? Are they shoes that are good for your feet; there is one good post. Fashion? Winter shoes, Summer shoes. What shoes are more favourable to walk around in, on a city break? What shoes go with a dress, trousers, for work, for a power meeting, trainers for running, fashion trainers . . . there are so many posts based around one item.

The shop owner might write a post about running trainers. Help your visitor choose a good pair, a middle of the road pair or a cheap pair. Compare them. Do you love the smell of a new pair of trainers, or checking what they look like as soon as they come into the shop? What are runners interested in? They are not just interested in the trainers. Give them a good local track to run around with their new trainers on, bought from your shop. What about food? Healthy food for runners. Looking after their feet. The possibilities are endless.

WRITE ABOUT THE PASSIONS YOU FEEL FOR YOUR BUSINESS! You might think no one is interested, but people will buy from you if they know you love your field.

And within each of your posts you will need to link through to your website: eg. “Love running? We have the latest NIKES coming in … click here“. This will push the traffic over to your site.

Videos, photographs and interesting content will all help your blog. You can even ask people to subscribe to an RSS feed, where they will be able to keep up to date with the posts you put on.

Contact me if you need help in setting up your blog, making it look professional or just some ideas