Contact Information on Small Business Websites




UK companies and businesses breach the Companies Act and risk a fine if they do not display certain information on their websites, and also on email footers. This is in place to protect consumers and apply to all commercial websites, not just E-commerce sites, that take payments.

In an update to the Companies Act 1985 the following information must be displayed on websites:

  • company registration number
  • place of registration
  • registered office address

You may be pleased to know the information does not have to appear on every single page of your website. You can list the information on a ‘Contact Us’ page or even a ‘Legal Info’ page.

A phone number OR email address must be provided so that a consumer can contact the company, and receive a direct reply.

Information that must be included somewhere your website

The following is the minimum information that must be on a company website:

  • The name, geographic address and email address of the company.
  • The name of the organisation with which the customer is contracting must be also given, which may be different from the actual trading name. Any differences must be clearly displayed – e.g. “Potters Wands is the trading name of Potter Company Ltd.”

Clearly Display a Registered Office Address

A PO Box is NOT a geographic address; but a registered office address is. If the business is a company, the registered office address must be included.

  • If a “company”, the company’s registration number should be given and, under the Companies Act, the place of registration should be stated (e.g. “Potter Company Ltd is a company registered in England and Wales with company number 4567890″)
  • If the business is a member of a trade or professional association, membership details and registration numbers should be displayed.
  • If the business has a VAT number, it should be stated – even if the website is not being used for e-commerce transactions.
  • Prices for products/services on the website must be clear. State whether prices include tax and/or delivery costs.

What is the Difference between a Company and a Business?

A company is a legal entity that is created through legal means. A business is a way of making money. You do not have to be a company to run a business, lots of people work and earn money without having a formal “company”.

The reports on this page are for your information only. Kaydee will not be liable for any damage, loss of money or any other problems that arise if you do take actions on the advice given.

What is a Bot?




Also know as internet botsweb robots WWW robots

A bot is a piece of software designed to complete a minor but repetitive task automatically and on command, at a much higher rate than would be possible for a human alone. The bot-master can give it a set of instructions and it will bring back answers. There are millions of reasons bots are used.

BOT is short for robot. The word robot comes from the word robota meaning literally “hard work” in Czech.

On the Web robot-like software performs precise searches to find information. They are automatic processes which interact with a web page; , a tool for trawling through data.

An example is the spider bots used by Search Engines . Google’s spider bot is named Googlebot. Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Types of Bots

Bots have a wide variety of uses in the internet. They can be used for commercial as well as malicious purposes.

Trading Bots: A programme used to automatically get the best deal, bet on line etc. It will execute certain command/s when a specific criteria is met. Bots can bid at a specific price, or a sell too. It automates a task that is repetitive for a human.

SpamBots: Spambots are bots that spreads content and advertising links all over the internet. Like those that post comments on blogs and forums. These spam bots also collect email addresses, phone numbers, etc

Hacker Bots: Bots that will browse the internet looking for systems with vulnerabilties, that can then be exploited by hackers to access and manipulate the victims files and folders.

Spybots: Collects data and information from a person (like surfing habits), website or company. Marketing firms or rival company may purchase this information.

Downloader Bots: A malicious bot that interferes with a user’s internet connection by automatically downloading entire web pages.

Website Scraper Bots: Website scraper bots reprint content from all over the internet without permission from the copyright owner.

Copyright Bots: On the other hand, copyright bots search the internet for copied or plagiarized materials in the hopes of getting monetary compensation from the guilty party/parties.

Want to Know More?

The reports on this page are for your information only. Kaydee will not be liable for any damage, loss of money or any other problems that arise if you do take actions on the advice given.

Internet Hoaxes




The first thing I do when I receive an email that says “Donate Money“, “Enter your details” or “See what happens when you send this on” is open Google and type the subject of the email followed by HOAX. It usually returns something that confirms my suspicions that it is complete rubbish. Don’t be fooled!

A FEW OF THE LATEST HOAXES ARE LISTED BELOW:

Cash Back Scams

This message warns shoppers to check their receipts before leaving the check-out at Sainsbury’s and other UK stores because many people are being caught out by a scam in which unscrupulous cashiers add unauthorized cash back requests to transactions and pocket the cash rather than give it to customers.

Example

Subject: CHECK YOUR RECEIPTS/THIS IS NOT A JOKE PLEASE READ

CHECK YOUR RECEIPTS BEFORE LEAVING THE CHECK-OUT

I bought a bunch of stuff, over £150, & I glanced at my receipt as the cashier was handing me the bags. I saw a cash-back of £40. I told her I didn’t request a cash back & to delete it. She said I’d have to take the £40 because she couldn’t delete it. I told Her to call a supervisor. Supervisor came & said I’d have to take it.. I said NO! Taking the £40 would be a cash advance against my Credit card & I wasn’t paying interest on a cash advance!!!!! If they couldn’t delete it then they would have to delete the whole order. So the supervisor had the cashier delete the whole order & re-scan everything! The second time I looked at the electronic pad before I signed & a cash-back of £20 popped up. At that point I told the cashier & she deleted it. The total came out right. The cashier agreed that the Electronic Pad must be defective.

Obviously the cashier knew the electronic pad was defective because she NEVER offered me the £40 at the beginning. Can you imagine how many people went through before me & at the end of her shift how much money she pocketed?

Just to alert everyone. My co worker went to Milford , Sainsburys last week. She had her items rung up by the cashier. The cashier hurried her along and didn’t give her a receipt. She asked the cashier for a receipt and the cashier was annoyed and gave it to her. My co worker didn’t look at her receipt until later that night. The receipt showed that she asked for £20 cash back. SHE DID NOT ASK FOR CASH BACK!

My co-worker called Sainsburys who investigated but could not see the cashier pocket the money. She then called her niece who works for the bank and her niece told her this. This is a new scam going on. The cashier will key in that you asked for cash back and then hand it to her friend who is the next person in the queue.

Please, please, please check your receipts right away when using credit or debit cards!

This is NOT limited to Sainsburys; they are one of the largest retailers so they have the most incidents.

I am adding to this. My husband and I were in Sainsburys and paying with credit card when my husband went to sign the credit card signer he just happen to notice there was a £20 cash back added. He told the cashier that he did not ask nor want cash back and she said this machine has been messing up and she canceled it. We really didn’t think anything of it until we read this email.

I wonder how many “seniors” have been, or will be, “stung” by this one????

To make matters worse …THIS SCAM CAN BE DONE ANYWHERE, AT ANY RETAIL OR WHOLESALE LOCATION!!!

BEFORE LEAVING THE CHECK-OUT……..CHECK YOUR RECEIPT!!!!!

THIS COULD HAPPEN ANYWHERE. CHECK YOUR RECEIPT BEFORE LEAVING THE STAND. I’VE SEEN PEOPLE DO JUST THAT. NOW I’LL START! PASS THIS ON TO YOUR FRIENDS, KIDS, LOVED ONES.

Advice: There is no credible evidence to suggest that such scams are currently taking place in the UK. If the scam described was as common and as widespread as implied in this warning email, there would certainly be news and police reports available that discuss the issue. In fact, there is no mention of such scam attempts currently taking place in any credible UK based media outlets.

Information obtained from Hoax Slayer http://www.hoax-slayer.com/cash-back-scam-warning.shtml

Boycott Petrol Stations

The following chain letter was seen being distributed between British email addresses in 2008.

See what you think and pass it on if you agree with it

We are hitting 106.9 p a litre in some areas now, soon we will be faced with paying £1.10 a ltr. Philip Hollsworth offered this good idea:

This makes MUCH MORE SENSE than the ‘don’t buy petrol on a certain day campaign that was going around last April or May! The oil companies just laughed at that because they knew we wouldn’t continue to hurt ourselves by refusing to buy petrol. It was more of >an inconvenience to us than it was a problem for them. BUT,whoever thought of this idea, has come up with a plan that can really work.

Please read it and join in!

Now that the oil companies and the OPEC nations have conditioned us to think that the cost of a litre is CHEAP, we need to take aggressive action to teach them that BUYERS control the market place not sellers. With the price of petrol going up more each day, we consumers need to take action. The only way we are going to see the price of petrol come down is if we hit someone in the pocket by not purchasing their Petrol! And we can do that WITHOUT hurting ourselves. Here’s the idea:

For the rest of this year DON’T purchase ANY petrol from the two biggest oil companies (which now are one), ESSO and BP.

If they are not selling any petrol, they will be inclined to reduce their prices. If they reduce their prices, the other companies will have to follow suit. But to have an impact we need to reach literally millions of Esso and BP petrol buyers. It’s really simple to do!!

Now, don’t wimp out on me at this point… keep reading and I’ll explain how simple it is to reach millions of people!!

I am sending this note to a lot of people. If each of you send it to at least ten more (30 x 10 = 300)… and those 300 send it to at least ten more (300 x 10 = 3,000) … and so on, by the time the message reaches the sixth generation of people, we will have reached over THREE MILLION consumers! If those three million get excited and pass this on to ten friends each, then 30 million people will have been contacted! If it goes one level further, you guessed it… ..

THREE HUNDRED MILLION PEOPLE!!!

Again, all You have to do is send this to 10 people. That’s all. (and not buy at ESSO/BP) How long would all that take? If each of us sends this email out to ten more people within one day of receipt, all 300 MILLION people could conceivably be contacted within the next 8days!!! Acting together we can make a difference If this makes sense to you, please pass this message on.

PLEASE HOLD OUT UNTIL THEY LOWER THEIR PRICES TO THE 69p a LITRE RANGE

It’s easy to make this happen. Just forward this email, and buy your petrol at Shell, Asda,Tesco, Sainsburys, Morrisons Jet etc. i.e. boycott BP and Esso

Advice: If you receive this or a similar message, please do not forward it to your friends and colleagues. Forwarding unsolicited chain letters wastes time and bandwidth.

Information found via: http://www.sophos.com/security/hoaxes/boycott_petrol_stations.html

Sector Zero

This virus hoax is a variant of the Virtual Card for You hoax that has been spreading across the internet for some years. Although malware has been distributed disguised as postcards and ecards in the past, the claims that the malicous code can “destroy sector zero” of the hard drive or ‘burns’ the hard disk are false.

The text of the hoax reads as follows:

PLEASE SEND THIS TO EVERYONE ON YOUR CONTACT LIST!!

A new virus has just been discovered that has been classified by Microsoft as the most destructive ever. This virus was discovered yesterday afternoon by McAfee . This virus simply destroys Sector Zero from the hard disk, where vital info rmation for its functioning are stored.

This virus acts in the following manner: It sends itself automatically to all contacts on your list with the title:

‘You’ve received a Post Card from a Family member’.

As soon as the supposed virtual card is opened the computer freezes so that the user has to reboot. When the ctrl+alt+del keys or the reset button are pressed, the virus destroys Sector Zero, thus permanently destroying the hard disk. Yesterday in just a few hours this virus caused panic in New York, according to news broadcast by CNN.

This alert was received by an employee of Microsoft itself.

So don’t open any mails with subject: ‘A Post Card from’. As soon as you get the mail, delete it!! Even if you know the sender!!!

Please pass this mail to all of your friends.

Forward this to everyone in your address book. I’m sure most people, like myself, would rather receive this notice 25 times than not at All

Another version of the hoax reads as follows:

FW: Read about this virus

Don’t know if this is true but better to be on the safe side.

I checked with Norton Anti-Virus, and they are gearing up for this virus!

I checked snopes.com, and it is for real!!

Get this E-mail message sent around to your contacts ASAP.

PLEASE FORWARD THIS WARNING AMONG FRIENDS, FAMILY AND CONTACTS!

You should be alert during the next few days. Do not open any message with an attachment entitled “POSTCARD,” regardless of who sent it to you. It is a virus which opens A POSTCARD IMAGE, which ‘burns’ the whole hard disc C of your computer. This virus will be received from someone who has your e-mail address in his/her contact list. This is the reason why you need to send this e-mail to all your contacts. It is better to receive this message 25 times than to receive the virus and open it.

If you receive a mail called” POSTCARD,” even though sent to you by a friend, do not open it.!Shut down your computer immediately.

This is the worst virus announced by CNN. It has been classified by Microsoft as the most destructive virus ever. This virus was discovered by McAfee yesterday, and there is no repair yet for this kind of virus. This virus simply destroys the Zero Sector of the Hard Disc, where the vital information is kept.

Advice: As usual, you are urged not to pass on warnings of this kind, as the continued re-forwarding of these hoaxes simply wastes time and email bandwidth. It is possible that you may receive a hoax via email with a file attached. Obviously, such file attachments should be treated with caution as they may be virus infected. Sophos recommends deleting virus hoax emails, whether they contain file attachments or not.

Information found via: http://www.sophos.com/security/hoaxes/sectorzero.html

Reeirti

Subject: Fw: Warning new virus – URGENT!

Message body: Tell to all your contacts, not to open mail _ reeirti@ hotmail.com

Because it is an email with virus that formats-erases hard disk (all data on your computer) and if it is received even from one person from your contacts, it will be transferred to you automatically.

Send copies of this message to all your contacts, because it is very important.

Advice: You are urged not to pass on warnings of this kind, as the continued re-forwarding of these hoaxes simply wastes time and email bandwidth.

Information found via: http://www.sophos.com/security/hoaxes/reeirti.html

UK INTERNET REGISTER

Letter from UK Internet RegisterThis letter comes through the post from a German company urging you to return the form with your current details for the UK Internet Register, with the ability to state up to three search keys. In small writing at the bottom, it lets you know that the advertisement costs £639 per year.

Just a word of warning to find out what they will be doing for you before you send this form back … is this a scam? Decide for yourself!

http://www.quickwhois.co.uk/blog/uk-internet-register-scam.html

 

Bill Gates is sharing is Fortune

Subject: PLEEEEEEASE REEEEEAD! IT WASON GOOD MORNING AMERICA TODAY SHOW…

Dear Friends,

Please do not take this for a junk letter. Bill Gates is sharing his fortune. If you ignore this you will repent later. Microsoft and AOL are now the largest Internet companies and in an effort to make sure that Internet Explorer remains the most widely used program, Microsoft and AOL are running an e-mail beta test.

When you forward this e-mail to friends, Microsoft can and will track it (if you are a Microsoft Windows user) for a two week time period. For every person that you forward this e-mail to, Microsoft will pay you $245.00, for every person that you sent it to that forwards it on, Microsoft will pay you $243.00 and for every third person that receives it, you will be paid $241.00.

Within two weeks, Microsoft will contact you for your address and then send you a cheque.

Advice: This is a hoax, Bill Gates isn’t sharing his fortune via chain letter, why would he? No merger between Microsoft and AOL has been announced. AOL are Microsoft’s main competitor. If they were to merge, you would have seen it in the headlines a thousand times over. Microsoft cannot track the chain letters you forward.

Olympic Torch which “burns” the whole hard disc C of your computer

Subject: Warning READ AS SOON AS POSSIBLE

Get this sent around to your contacts ASAP…we don’t need this spreading around…..

PLEASE FORWARD THIS WARNING AMONG FRIENDS, FAMILY AND CONTACTS:

You should be alert during the next days:

Do not open any message with an attached filed called “Invitation” regardless of who sent it, It is a virus that opens an Olympic Torch which “burns” the whole hard disc C of your computer. This virus will be received from someone who has your e-mail address in his/her contact list, that is why you should send this e-mail to all your contacts. It is better to receive this message 25 times than to receive the virus and open it.

If you receive a mail called “invitation”, though sent by a friend,do not open it and shut down your computer immediately.

This is the worst virus announced by CNN, it has been classified by Microsoft as the most destructive virus ever.

This virus was discovered by McAfee yesterday, and there is no repair yet for this kind of virus.

This virus simply destroys the Zero Sector of the Hard Disc, where the vital information is kept.

SEND THIS E-MAIL TO EVERYONE YOU KNOW, COPY THIS E-MAIL AND SEND! IT TO YOUR FRIENDS AND REMEMBER: IF YOU SEND IT TO THEM, YOU WILL BENEFIT ALL OF US.

Advice: Ignore any messages regarding this hoax, and please do not forward it to your friends and colleagues. Forwarding unrequested chain letters wastes time and bandwidth.

MSN is closing down

Two examples:

“Hey it is Andy and john the directors of MSN, sorry for the interruption but msn is closing down. this is because too many inconsiderate people are taking up all the name (eg making up lots of different accounts for just one person), we only have 578 names left. If you would like to close your account, DO NOT SEND THIS MESSAGE ON. If you would like to keep your account, then SEND THIS MESSAGE TO EVERYONE ON YOUR CONTACT LIST. This is no joke, we will be shutting down the servers. Send it on, thanks. WHO EVER DOES NOT SEND THIS MESSEAGE, YOUR ACCOUNT WILL BE CLOSED AND YOU WILL COST ?10.00 A MONTH TO USE. SEND THIS TO EVERYONE ON YOUR CONTACT LIST. NOW YOU KNOW WHAT TO DO. PLEASE DO NOT FORWARD THIS or REPLAY. COPY THE WHOLE EMAIL. GO BACK TO YOUR INBOX AND CLICK ON NEW. AND PASTE THANK YOU FOR YOUR ATTENTION”

“hey everyone, i dont normally send this sort of stuff out but had a look on the internet and its actually true . On the 1st of november , we will have to pay for the use of our MSN and email accounts unless we send this message to at least 18 contacts on your contact list. It’s no joke if you don’t believe me then go to the site (http://news.bbc.co.uk/1/hi/business/1189119.stm) (It is an offical BBC News Release) and see for yourself.

Anyways once you’ve sent this message to at least 18 contacts, your msn dude will become blue. please copy and paste don’t forward cos people won’t take notice of it”

This hoax message is one more in a long line of similar hoaxes that warn that MSN is changing its free services. If MSN was considering charging for its standard MSN Messenger and email services, they would certainly not base its decision on how many times a message was sent to others. Such claims are ridiculous. EVEN THE WEB LINK IS NOT GENUINE!

There is nothing on the MSN site that confirms the story. I would advise you to delete messages like these, rather than forward them on.

Advice: Ignore any messages regarding this hoax, and please do not forward it to your friends and colleagues. Forwarding unrequested chain letters wastes time and bandwidth.

http://www.sophos.com/security/hoaxes/MSN.html

WTC Survivor

There are several versions of this hoax.

The text of the first version of this hoax reads as follows:

I received this from a reliable family friend this morning. 10/28/01 BIG TROUBLE !!!! DO NOT OPEN “WTC Survivor” It is a virus that will erase your whole “C” drive. It will come to you in the form of an E-Mail from a familiar person. I repeat a friend sent it to me, but called and warned me before I opened it. He was not so lucky and now he can’t even start his computer! Forward this to everyone in your address book. I would rather receive this 25 times than not not all.

If you receive an email called “WTC Survivor” do not open it. Delete it right away! This virus removes all dynamic link libraries (.dll files) from your computer. This is a serious one.

The text of the second version of this hoax reads as follows:

During the next several weeks be VERY cautious about opening or launching any e-mails that refer to the World Trade Centre or 9/11 in any way, regardless of who sent it. PLEASE FORWARD TO ALL YOUR FRIENDS AND FAMILY. FOR THOSE WHO DON’T KNOW, “WTC” STANDS FOR THE WORLD TRADE CENTRE. REALLY DANGEROUS BECAUSE PEOPLE WILL OPEN IT RIGHT AWAY, THINKING ITS A STORY RELATING TO 9/11!

BIGGGG TROUBLE !!!! DO NOT OPEN “WTC Survivor” It is a virus that will erase your whole “C” drive. It will come to you in the form of an E-Mail from a familiar person. I repeat, a friend sent it to me, but called and warned me before I opened it. He was not so lucky and now he can’t even start his computer!

Forward this to everyone in your address book. I would rather receive this 25 times than not at all. So, if you receive an email called “WTC Survivor”, do not open it. Delete it right away! This virus removes all dynamic link libraries (.dll files) from your computer.

PLEASE FORWARD THIS MESSAGE

Advice: Ignore any messages regarding this hoax, and please do not forward it to your friends and colleagues. Forwarding unrequested chain letters wastes time and bandwidth.

http://www.sophos.com/security/hoaxes/wtcsurvivor.html

Domain Registry of America Hoax

Subject: Domain Registry of America

I’ve had numerous letters from this company calling themselves “Domain Registry of America” asking me to renew domains that I know are not registered with them.

“As a courtesy to domain name holders, we are sending you this notification of the domain name registration that is due to expire in the next few months. When you switch today to the Domain Registry of America, you can take advantage of our best savings. Your registration for: domainname.com will expire on March 31, 2006. Act today!”

They are apparently also sending out emails asking you to renew your domain.

Advice: DO NOT SEND THIS COMPANY ANY MONEY!

Life is beautiful Hoax

Subject: URGENT! VIRUS!

This information arrived this morning, from Microsoft and Norton. Please send it to everybody you know who accesses the Internet.

You may receive an apparently harmless email with a PowerPoint presentation called “Life is beautiful.pps.”

Advice: Ignore any messages regarding this hoax, and please do not forward it to your friends and colleagues. Forwarding unrequested chain letters wastes time and bandwidth.

Jamie Bulger Hoax

This chain letter has been circulating since January 2001 – and refers to a real crime. It started when UK courts decided to grant the murderers anonymity for the rest of their lives.

Do you recall this incident – it had national news coverage:

On February 12, 1993 a small boy who was to turn three in March was taken from a shopping mall in Liverpool by two 10 year old boys. Jamie Bulger walked away from his mother for only a second and Jon Venables took his hand and led him out of the mall with his friend Robert Thompson.

Advice: Ignore any messages regarding this hoax, and please do not forward it to your friends and colleagues. Forwarding unrequested chain letters wastes time and bandwidth.

The reports on this page are for your information only. Kaydee will not be liable for any damage, loss of money or any other problems that arise if you do take actions on the advice given.

How to share files on the internet : DROPBOX




Do you have trouble accessing files when you are out of your office? Dropbox is a quick and easy way of storing files on the internet, you don’t even have to remember to take your pen drive with you!

Dropbox is an easy way to store, sync, and, share files online. It is not complicated, it works with your operating system and automatically makes sure your files are up-to-date. Just go to the Dropbox website to register a free BASIC account.

Dropbox allows you to sync your files online and across your computers automatically.

  • Dropbox allows you to sync your files online and across your computers automatically.
  • Work on files in your Dropbox even if you’re offline. Your changes sync once your computer has an Internet connection again.
  • Dropbox transfers correctly resume where they left off if your connection drops.
  • Efficient sync: only the pieces of a file that changed (not the whole file) are synced. This saves you time.
  • Doesn’t hog your internet connection. You can manually set bandwidth limits.

File Sharing

Sharing files is simple and done in only a few clicks.

  • See other people’s changes instantly.
  • A Public folder that lets you link directly to files in your Dropbox.
  • Control who is able to access shared folders. Kick people out and remove the shared folders from their computers.
  • Automatically create shareable online photo galleries out of regular folders.

Web Access & Online Backup

  • A copy of your files are stored on Dropbox’s secure servers. This lets you access them from any computer or mobile device.
  • Manipulate files as you would on your desktop. Add, edit, delete, rename, etc.
  • A Recent Events feed that shows you a summary of activity in your Dropbox.

Security & Privacy

Dropbox takes the security and privacy of your files very seriously.

  • Shared folders are viewable only by people you invite.
  • All transmission of file data and metadata occurs over an encrypted channel (SSL).
  • All files stored on Dropbox servers are encrypted (AES-256).
  • Dropbox website and client software have been hardened against attacks from hackers.
  • Dropbox employees are not able to view any user’s files.
  • Online access to your files requires your username and password.
  • Public files are only viewable by people who have a link to the file(s). Public folders are not browsable or searchable.

Mobile Device Access

The free application for iPhone iPad BlackBerry and Android lets you:

  • View files from within the application.
  • Download files for offline viewing.
  • Take photos and videos and sync them to your Dropbox.
  • Share links to files in your Dropbox.
  • Export your files to other applications.
  • Sync downloaded files so they’re up-to-date.

The reports on this page are for your information only and are taken from the Dropbox website. Kaydee will not be liable for any damage, loss of money or any other problems that arise if you do take actions on the advice given.

How to Write Copy for your Website or Blog




A search engine cannot see the pretty design of your site, a search engine will trawl the raw code within your page – and that includes the copy you write.  Keywords are words that people might type into a search engine to find a site likes yours.  Choosing good keywords and including them in that copy is really important.

Keywords versus Keyphrases

You must consider which keywords visitors to your website will use to find it. Then incorporate them into the copy. “Key phrases” are phrases made up of those words.

Think about how many websites might contact the keyword “bike”.  There would be millions, in many different countries all across the world.  That is why we now use keyphrases, or long-tail keyphrases.  The customer that you want is much more likely to type in “mountain bikes oxfordshire” then they are to type just the word “bike”.  So do think about being specific and about localisation.

If your site is to do with mountain biking the key phrases could be: mountain biking oxfordshire, mountain bike shop cotswolds, expert mountain biker, and hill biking cotswolds.   Choose 2 – 3 key phrases for each of your web pages.  Stick to them, and try to repeat the key phrase (although not too much, as you can get penalised for this too).

Tips on Keywords

  1. Write a list of as many single words and short phrases as possible that describe your business, your service and your products plus any other information you think is important. List the words that users would type into a Search Engine when trying to find a business like yours.
  2. Choose 2 -3 key phrases for each of your web pages.  Make sure they are different, but relevant.
  3. Search Engines look for exact keywords, they don’t know that a word might also mean something else. If you really want to be listed under the key phrase of “mountain bike shop “, then that specific and exact phrase must appear repeatedly throughout the copy on pages of your site. Be sure it is included in the first paragraph, in the first sentence if at all possible.
  4. From the keyword lists you have chosen for your site, pick a primary and a secondary keyword that you want to rank well for.
  5. The first paragraph should be a summary of the page and should include both primary and secondary keywords.
  6. Include keywords in the last paragraph.
  7. Headings and subheading should contain keywords, where possible.
  8. Linking text should be keyword heavy. This could mean links to other pages in your website, or links to other websites.
  9. If you are location based, then do make sure you let your customers know you are in say “Oxfordshire”, or in the “UK”.
  10. Make the key words and phrases specific to your business : do not list anything which is irrelevant. For example, your bike shop might be family run but users would not directly search for that.
  11. Include keywords in your domain name. Perhaps you’ve found that “biker” is your most effective keyword. You might try to get a domain name such as mountain-biker.com or biker-shop.com. Including keywords in your domain name gets you credit with the Search Engines.
  12. There are online tools which can help you determine the most useful key words for your business:

It is a good idea take a look at your web stats a month or two after launch to see which keyphrases are working.  Every month the website can be tweaked, and better phrases used.  Also consider that trends change.   One minute people may be searching for “orange mountain bikes”, then next month “giant mountain bikes” may be more popular.

Click to visit my page on Search Engine Optimisation.

 

The reports on this page are for your information only. Kaydee will not be liable for any damage, loss of money or any other problems that arise if you do take actions on the advice given.

Email Signatures in Outlook




Create an Email Signature in Outlook 2003

Setting up your email signature in Outlook 2003:

  • Open OUTLOOK
  • Click on Tools then Options from the menu the top.
  • Click the Mail Format tab.
  • Click Signatures under the heading Signatures then click NEW
  • Give your signature a name, for future reference.  I call mine “kaydeeweb”.  Then click Next.
  • Type your new email signature in.   (You can use the Font and Paragraph buttons to change the font type, colour and the size.)
  • Click Finish then OK.
  • Outlook will make the first signature you create  your “default” signature and it should be automatically added to new email messages. To use it for replies as well, which I recommend, select it under Signature for replies and forwards.  Then click OK again.

Create an Email Signature in Outlook 2007

Setting up your email signature in Outlook 2007:

  • Open OUTLOOK
  • Select Tools then Options  from the menu the top.
  • Click the Mail Format tab.
  • Click Signatures under the heading Signatures, then go to the E-mail Signature tab.  Click New.
  • Give your signature a name, for future reference.  I call mine “kaydeeweb”.  Then click OK.
  • Type your new email signature in.   (You can use the formatting toolbar to format your text to change the font type, colour and the size.)
  • Click OK and then OK again.

Create an Email Signature in Outlook 2010

Setting up your email signature in Outlook 2010:

  • Open OUTLOOK
  • Select File at the top.
  • Select Options from the left hand side.  A new box will pop up.
  • Click Mail on the left handside.
  • Click the Stationary and Fonts button.
  • Click the Email Signature tab.  Now click New.
  • Give your signature a name, for future reference.  I call mine “kaydeeweb”.  Then click OK.
  • Type your new email signature in.   (You can use the formatting toolbar to format your text to change the font type, colour and the size.)
  • Click OK and then OK again.
Good luck!    Contact me if you get stuck.

 

 

Kelly Drewett
Kaydee Web Design

www.kaydee.net
t. 01865 522621
e. design@kaydee.net

fb. www.facebook.com/kaydeeweb
t. www.twitter.com/kaydeeweb
blog. www.kaydee.net/blog
linkedin. uk.linkedin.com/in/kellydrewett
google+. www.gplusid.com/kaydeeweb

 

Please save paper; only print this post if you need to

Can you build your own website?




Well the absolute answer is yes!  Of course you can build your own website.  There are loads of packages out there these days that give you a template that you can customise, make it corporate and add pages to it.   Hurray!  You have made your own site.

But more often than not you will come to me to ask why it is not doing well on the search engines, or your have forgotten how to add a page, or upload a photograph, because really, your time is taken up with your business and what you do best.

I am sure I could figure out how to re-hang my front door.  But would I do it?  No.  It would be slightly wonky, let the wind in, warp in the weather, not lock properly …  an endless list of things that could go wrong just with a door.

I am not saying you shouldn’t build your own, but just be careful.  A website should be written correctly and look professional.  Something that you might be very proud of, could look very shoddy to your customers and will not encourage them to buy from you.

What is a Domain Name?




When one talks about a domain name, they are usually referring to a website address.

Every computer connected to the internet is identified by a unique IP address (like 182.134.25.25).

The server that your website rests on is simply a computer, with an IP address.  Numbers are obviously not very meaningful to humans, and as the Internet grew we needed more memorable ways of identifying those computers.

A domain name is therefore a unique identifier that points to a specific IP address.

 

 

Kelly Drewett
Kaydee Web Design

www.kaydee.net
t. 08448 709 621
e. design@kaydee.net

fb. www.facebook.com/kaydeeweb
t. www.twitter.com/kaydeeweb
blog. www.kaydee.net/blog
google+. www.gplus.to/kellydrewett

 

Scam Letters from “Domain Name Renewal Service”





Many of my clients receive official looking letters from this ‘company’ asking them to send money to re-register an existing domain name (website address).   The company even sends these letters to me; the person controlling the domains!

In fact, the domain that the letter refers to this week has already been renewed by me.

DON’T SEND THEM ANY MONEY

The second paragraph states;

“Registering your name with us will ensure you retain exclusive rights to it on the Web, and now is the time to transfer and renew your name from your current Registrar to the Domain Renewal Group.  Failure to renew your domain name by the expiration date may result in a loss of your online identity making it difficult for your customers and friends to locate you on the Web.”

If you have already registered your domain, it is yours, even if you let it lapse for a while – it takes AT LEAST 90 days for the domain to go back out onto the open market.

Simply rip the letter up and recycle it.


Why do I Receive Blank Versions of the Form on my Website?




Blank form submissions and spam form submissions (those that are full of gobbledegook) are the result of bots (automated programs) submitting your forms.

These bots will come across the page that enables your form to send, and therefore submits blank forms to your email address.

The bots that send gobbledegook are blindly trying every form they find in order to send spam mail. A bot will use your form to send spam emails. They are basically trying to sell something, increase their website hits, find out if an email address exists or take your money.

How Can I Stop Receiving Blank Forms?

You CAN lessen these blank forms by putting CAPTCHA onto your form. This is a set of hard to read letters and numbers that the person submitting your form has to type in correctly, before the form will send.

This method can prove annoying to real humans who are trying to submit your form, but they do stop the bots from sending you blank or spam form submissions. So you have to ask yourself whether stopping the annoying blank/spam messages is worth the risk of annoying your customers, and may be stopping them from submitting it at all.

Unless you are suffering under an unmanageable stream of blank or spam messages, it is a good idea to hold off from using the above method. Blank emails are a small price to pay for keeping your customers happy.

Are There Any Other Ways to Stop Bots Visiting my Web Page?

Another way to stop some bots is to use a file called robot.txt. Ask me to upload the file to your server, or make sure you include something like the following;

User-agent: *
Disallow: /enquiries.php
Disallow: /thank-you.php

Just email to ask me about either/both of the above.

 

The reports on this page are for your information only. Kaydee will not be liable for any damage, loss of money or any other problems that arise if you do take actions on the advice given.