Designs
Search Engines
Kaydee Web Design endeavours to guide you in the best way possible, and comply to "the rules of the Search Engines" - if you can call them rules - there are many Search Engines, all of which give different guides.
Results depend on the Search Engine, the number of pages, the information included, the programming, content and networking of your site.
Where possible, every site programmed by Kaydee Web Design is Search Engine friendly.
Advice can be given, the following is provided as a beginning:
Meta-tags
Meta-tags are the keywords and phrases in your pages that your potential customers might use to find information about your product or company. Meta-tags cannot be seen by your audience, but are for Search Engines to easily see the content of your pages. Meta-tags need to have the correct search terms within them, and need to relate to your pages. Kaydee uses WORDTRACKER to find the best keywords for your site.
Easy on the Eye
To improve your chances of being listed on portals and directories (and to be generally 'user friendly' on the web) make sure that your site is easy to read, clear to navigate and fast to download.
Content
Provide users with relevant, up to date and useful information that will keep them coming back to your site and written in a way that is search engine friendly.
Avoid frames as well as redirect pages, software such as Flash, or dynamically generated pages. Although these can look good, they can have impact how a search engine can, or will, index your site. Flash or animated .gifs can be seen as a nuisance. There are right ways of using them.
Links Pages
Links page to other relevant websites. This is good for your audience but more importantly, builds 'link popularity' through reciprocal links, which in turn helps to enhance your search engine ranking and create traffic from other websites.
Don't consider using spamming techniques to improve your ranking as any short-term gain will ultimately lead to long-term loss if your site is blacklisted by the search engines.
Don't be taken in by the promise of submissions to hundreds of search engines! This can easily be done and it is better to spend the time getting your website right for the top 10 or so main search engines and directories where most of your traffic will come from.