Is your website not getting noticed as much as you would like? Once your website is designed and uploaded, you need to work on pushing it out to your key audiences. Below are some suggestions that may help.
There is a number of different ways to promote your business online. Which way is best for you and your business and why?
Twitter? Facebook? Foursquare? LinkedIn? Are they not just for teenagers and celebrities?
Far from it! Used correctly twitter, facebook, foursquare and LinkedIn could be major traffic drivers to your web site. They are very good ways of attracting the right type of customer, and give continual updates to that customer. Users are then constantly aware of your presence. Social media can help with your ranking on Search Engines, but must be kept updated, and worked on.
It is a race between thousands of web sites in the different fields to achieve high ranks on Search Engines. Results depend on the Search Engine, how much you push it and the way your site is designed: the number of pages, the information included, the programming, content and networking.
It is very important that your web site has the right content and that it is understood by the Search Engines.
Be sure you include your web site throughout all of your marketing materials and advertising. Your adverts, brochures, business cards, letterheads and newsletters should all feature your web address in a prominent position. Have you tried FACEBOOK, TWITTER or even starting a BLOG? The more exposure your URL gets, the greater the number of visits.
Google sponsored links are a great way of getting your site out there. Kaydee offers to take away any maintenance of this type of advert on your behalf, using top keywords.
Why not build a database and send your customers a newsletter every month to keep them coming back?
I can create a database of your customers and design a newsletter then send the personalised email out to your clients, promoting your web site keeping everyone up to date on the latest news and events.