Business Coaching Website Design

Business coaching website design created in WordPress using the Hello theme for performance and the Elementor page builder.

At the time of the website’s creation, Gail, a leadership and performance coach, was based in beautiful Malaysia and frequently travelled to Singapore. She has since returned to the UK but still serves tech organisations in Asia. Originally from Australia, Gail has also spent several years living in the UK, where our founder, Kelly, had the opportunity to meet her.

We felt honored to design a website for such an influential person. Gail’s open, inclusive, and energetic attitude is truly inspiring, as is her mindful approach to business coaching.

The challenge was to convey her personality through the website while maintaining a clean and user-friendly design with practical elements. Gail initially proposed a WordPress theme she had discovered online. However, we suggested a lighter theme to enhance the website’s speed, which is beneficial for SEO. We were confident we could incorporate the necessary features.

Throughout the website, we included “call to action” buttons to encourage visitors to engage further with Gail’s services.

Photography for Business Coaching Websites

We absolutely love the photos on the Gail Gibson website, featuring Gail dressed in the brand colours. They complement the design beautifully.

The images were taken virtually during lockdown by Annie Armitage in a virtual photo shoot. Annie pre-plans the shoot by asking the subject to send photographs of the intended ‘studio’ or backdrop.

Through a video link, Annie controls the entire branding photography process, adjusting all the lighting and angles. After the shoot, she edits the photos and sends them back, fully prepared for online use.

We can all agree that Gail is an outstanding model as well!

E-commerce Shop to Sell Business Books

Gail Gibson has co-written two self-development books and written one alone, which required a simple shop area.

Woocommerce and Elementor have been used to create the shop’s product pages, and Stripe is the payment gateway.

We highly recommend you check the Gail Gibson books out:

Making Connections: How to Network Effectively to Build Better Business Relationships
By Gail Gibson

The Rise of SEE-19™ Leadership: See Beyond and Become the Leader You Are Born to Be
By Kavita Satwalekar and Gail Gibson

The Working Women’s Guide to Menopause: When the Heat is On, Don’t Sweat It!
By Gail Gibson and Ruby McGuire

Business Coaching Blog

Gail’s blog is packed with valuable business coaching tips and recommendations. However, she decided not to transfer all her blog posts from her old website. We backed up the old content and moved only the necessary posts to a new WordPress installation. Additionally, we set up redirects to prevent visitors from encountering 404 errors.

As writers, we all evolve over time, but we don’t recommend deleting blog posts unless you’re able to redirect them to more relevant content.