Campervan Hire Website

SEO Website Design for a Campervan and Van Rental Company

Kaydee Web specialises in creating websites optimised for search engines. We designed and developed the Bonfire Vans website using the Bootstrap 4 framework, along with HTML5, PHP, and SCSS.

Design of the Website

Bonfire Vans is a European campervan rental business known for its simple and recognisable logo, designed by illustrator and graphic designer Brein Boerderei in the Netherlands.

The current website is a redesign of the original. The business owner, Simon, decided to switch from a palette of five vibrant colours on a black background to a lighter, brighter white theme. The goal was to create a more vibrant holiday atmosphere and to modernise the site.

We utilised two fonts: a contemporary slab serif for the headings and an elegant sans-serif for the body text, resulting in a pleasing contrast. While we retained the bright colours to differentiate various sections, our primary focus was to ensure that the website remained practical, user-friendly, and accessible within budget.

The site is programmed in compliance with Google’s quality guidelines, allowing for optimal loading speeds where possible. The client requested large hero images at the top of the pages to showcase stunning camping photos, but we needed to balance this with the need to maintain fast page load times.

Optimised To Be Found

First, we structured the website based on the keyword research we conducted. One challenge we faced was targeting terms related to campervan and van hire in various independent locations across France. This task was not as straightforward as focusing on a single geographic area or service, as a van and a campervan, while similar, serve completely different purposes.

To address this, we created separate location pages for campervans and vans, which serve as effective landing pages. These location pages are incredibly beneficial, helping search engines rank them higher. Visitors often return to these pages to plan their adventures, using the local information and links provided. As a result, these valuable pages perform well in search engine rankings.

Currently, the campervan pages rank first or second on the first page of search results for their targeted key phrases. Bonfire Vans is also ranked third on the first page of Google for van hire in Bordeaux, positioned just below Europcar and Enterprise – two major competitors. We are pleased with these results, especially considering that Simon runs a small business competing against larger companies with significantly more spending power.

Importantly, Simon hasn’t used a blog to support the website; the strong ranking comes solely from the quality of the web pages. Below is an excerpt from one of Bonfire Vans’ pages, written by Kaydee Web.

You can see that we’ve used external linking in the anchor text to help search engines navigate the content.

Languages for SEO

The original version of our website was created with search engine optimisation in mind. Our founder, Kelly, loves going camping, which made it easy for her to anticipate what users would search for on a campervan hire website.

We had the site translated into French by a native speaker, as we believe this is crucial for a business operating in France.

The French version of the site is accessible from any page by clicking the French flag, enabling quick language switching, as speed is essential to the user experience. Pages written in French engage French-speaking customers more effectively and tend to rank higher on Google’s French index.