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What is on-page SEO?

On-page SEO is a term used to describe optimisation within a website that allows search engines to understand pages easily and allows users to find informed answers, quickly.

Pleasing users pleases Google, and users live in fast world. Google will reward websites that are easy to use, informative, responsive and download quickly.

Business owners have often heard of terms like 'keywords', 'meta-data' and 'tags', which is a labelling system used on web pages to help encourge search engines to crawl them.

Correct use of tags and markup within a page helps search engines to read it more easily, and therefore rank it well. There are also off-page SEO that are consequential.

Each page on a website should contain unique, informative content, internal links and be fully optimised.

On-page SEO services

Our founder, Kelly, is an experienced SEO website designer - she improves web pages using organic on-page SEO tactics.

With an expert eye, we research key terms that the business could rank for, and we develop pages around the term, being careful not to keyword stuff or use black hat tactics.

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On-page SEO techniques

Page content

Page content mandatory in search engine optimisation. Write worthy content for each and every web page. Provide valuable information beyond the sale. When minimal words are included a page it is unlikely to be ranked well. Aim for over 600 words and make the site truly informative.

Make your page easy to read that a visitor can find the information they are looking for instantly. Google rewards good content, written well with good grammar, that can be found fast. Make it so appealing that it worth linking to.

Page layout

The layout of a page has a great impact on how the search engines view it. A description, which includes a key term, and meta-tags should always be used in the <head> of the page.

HTML tags like <h1> and <p> not only tell the browser how to display the page, but also lets the search engines know what is most important on the page.

Schema markup

Schema is a system developed by the major search engines, which are tags that tell a search engine what the page means, not just what it says. With schema markup some content gets indexed and returned on search results in a more prominent way.


Align the page URL (or slug, in WordPress) with the key term the page is targeting. Keep them short and legible for easy linking and sharing.

Image optimisation

Always compress and resize images, then save them using key terms. On the pages use width and height tags and add a good description in the ALT tag. If possible use the key term, but do not 'stuff it' in if it is irrelevant. Use a term that describes the image, and relates to the page.

<img src="" alt="Lydia Jones, dog walking in Oxfordshire" width="300" height="250">

Site speed

A competitive website is fast. Users do not wait, so all content should render quickly. Keep browser requests to a minimum - this includes loading CSS and JavaScript.

Large images and movies (known as hero images) slow page loading time and often push important content below the fold. Take care.

Internal links

Relevant, valuable links to the same domain throughout page content help users to find more information on a subject, and search engines use them to crawl the website further.

Dud links are damaging to rank, as Google considers this bad maintenance and does not want users to end up at a 404 error message.


Be open and honest. Google rewards clear contact information and prices. Include an address, phone number and email, on which customers receive a fast response. Off-page SEO tactics play a major role in the transparency of a business.

Landing pages

When producing great website content, landing pages are naturally produced. These are pages optimised around key terms and a targeted audience, steering them towards the next action.

When visitors quickly find what they are looking for, the website catches them within the buying process and they are more likely to convert to a customer.

Facebook Open Graph

Facebok Open Graph are meta tags used on a page to help Facebook and other social platforms display the page when shared.

Facebook Open Graph does not directly affect page rank, but shares do. So for a page to be correctly optimised, Open Graph must be included.

Website analysis

We recommend monthly website SEO analysis using the MOZ PRO system, which we find invaluable.

The monthly report outlines damaging crawl errors, rank for key terms and backlink opportunities according to the industry.

Website SEO analysis